Founder of IlluSalon Mr.Hou Gives Speech on StoryDrive

At May 31st 2017, StoryDrive conference is held successfully in Beijing. The founder of IlluSalon, Mingliang Hou, gives speech to audience as the invited guest of this meeting, sharing his concern and thoughts with respect to illustrations with his own experience and perceptions.




Mr. Hou starts his opening words through the icons for identifying washrooms, representing the importance and popularity of figures. Following by this topic, Hou talks his personal experience about entering illustration area from publishing field, and discusses the utility and value of illustrations on factors encompassing publishing, children picture books, information conveying, advertising design, brand image establishment and story narration, etc.




Also, Mingliang Hou says the history of western illustration industry has been over nearly one hundred years, forming a matured system with a high innovation level on the whole society; However, understanding and application on illustrations in China is at a start-up stage. Thus, IlluSalon, the platform he founds, is established for accelerating the progression of illustration industry, aiming to provide convenient services to illustrators and illustration users, exploring various services in many areas surrounding with illustration.


Then, Mr. Hou has a brief introduction about IlluSalon to visitors.

IlluSalon is the largest global illustration platform linking with illustrators and illustration users all around the world; It’s the first Chinese enterprise who operates of the authorized award in global content industry area, Global Illustration Award (GIA) exclusively for the whole process.



Up to president, IlluSalon has contacted over one thousand illustrators directly or indirectly within 4 continents, and 200 excellent illustrators among them are sighed with IlluSalon. These great illustrators are from Italy, Spain, France, Belgium, Holland, Germany, Japan, Turkey and Iran; They are with matured works, various styles, high efficiency, self-discipline and high occupational attainments. In addition, this platform has reached cooperation intentions with illustration organizations, illustration agencies and illustration associations from many countries such as Portugal, Britain, Switzerland, Germany and Italy.


Global Illustration Award 2017 is collecting illustration works now, welcome to participate in. Awards categories this year include Book IllustrationOriginal Picture Book IllustrationAdvertising and Editorial IllustrationScientific Illustration and Theme Illustration, etc.3 thousand Euro bonus will be provided for this award, and the award ceremony will be held on Frankfurt Book Fair in October. Entry deadline is at July 14th 2017. For more details, please view the website:


At last, Mr. Hou shows many business program cases of IlluSalon in different types, such as mascot design, brand promotion illustration, picture book illustration, image and story creation and mobile communication meme.